Embroidery Division

The Group's embroidery division comprises 2 companies, namely Beauty Electronic Embroidering Centre Sdn Bhd and E.M.I. Embroidery Sdn Bhd . BEEC was established in 1983, whilst EMI in 1996. This division embroiders logos and emblems for garments, gifts and souvenir items. In addition, it also plans to extend business to include line embroidery of handkerchiefs, towels, tablecloths, gift and souvenir items to capture new and growing markets.

The division’s major customers include Nike, Puma, Adidas, Oshkosh , Walt Disney, William Carters, Gap and other renowned international brands. In order to cater for the increasing demand from the domestic and oversea markets, the division continues to upgrade its machinery to ensure high productivity. With 34 machines totaling of 622 heads. These plants operate three eight-hour shifts per day, engaging 400 employees. In Cambodia, the Embroidery Division has 43 machines and total 890 heads, is also one of the largest embroidery capacity in Cambodia.

The division prides itself in its exceptional services as well as stringent quality control demanding that every piece is checked before it is packed and shipped. Overseas customers can even view samples on-line. Customers are therefore assured of the highest quality product every time and on time.